Social Media Skills

Course Overview

The Social Media Skills course introduces learners to the dynamic world of social media, where they will learn to harness the power of platforms like Instagram, TikTok, Twitter, YouTube, and LinkedIn for personal branding, content creation, and business purposes. This course is designed to equip students with the knowledge and practical skills required to create engaging content, build and grow social media accounts, and understand social media marketing strategies.

Whether you’re looking to become a social media influencer, manage accounts for businesses, or simply enhance your online presence, this course covers it all, from the basics of profile creation to advanced analytics and advertising techniques.

Features

• Hands-On Learning: Interactive activities, including content creation for social media platforms.
• Industry-Relevant Skills: Learn how to manage social media profiles, schedule content, and analyze audience engagement.
• Creative Development: Guidance on visual storytelling, caption writing, and video editing for social platforms.
• Live Project: Each student will work on creating and managing a social media account or campaign by the end of the course.
• Social Media Etiquette: Learn ethical use of social media, online safety, and managing a positive digital footprint.
• Portfolio Creation: At the end of the course, students will have a portfolio showcasing their social media management skills.

Requirements

• Access to a smartphone, tablet, or computer.
• Stable internet connection.
• Basic knowledge of using social media platforms (preferred but not required).
• Creative mindset and willingness to engage with social media trends.

Target Age Group

• Ages 12-18 years.
• Ideal for students interested in content creation, marketing, digital media, or online business ventures.

What to Expect

• Engaging Content: The course includes interactive lessons, creative assignments, and real-world projects to help students learn in a fun and practical way.
• Group Collaboration: Opportunities to work with peers on collaborative social media campaigns.
• Platform Expertise: Master the use of Instagram, YouTube, TikTok, Facebook, and Twitter, including best practices for each.
• Real-World Projects: Work on real-time content creation, including managing a small campaign, analyzing engagement metrics, and adjusting strategies accordingly.
• Mentorship & Feedback: Regular feedback from instructors to refine social media strategies and content creation skills.

How the Course Will Help in the Real World

1. Personal Branding: Learn how to create and maintain a strong online presence that can be leveraged for future opportunities, both academically and professionally.
2. Career Opportunities: Social media skills are highly sought after in the business world today. This course prepares students for future careers as social media managers, digital marketers, or influencers.
3. Marketing Skills: Students will develop the ability to promote products, services, or causes online, a vital skill for entrepreneurship or working in the marketing field.
4. Content Creation: Knowing how to create impactful social media content will be beneficial for personal projects, businesses, or community initiatives.
5. Analytical Thinking: Understanding social media metrics, engagement rates, and audience behavior will enhance critical thinking and data-driven decision-making.